Dual Master UCM

PlayStation Talents in Marketing, Communication and Video Game Production and Master's Degree in Art Direction

Learn to master drawing, digital painting, and photo retouching with professional software to create high-quality images.

Master vector design using professional tools to create precise, high-quality graphics for industry.

Explore digital post-production and create audiovisual compositions with effects, colour grading, and filters using specialised software.

Learn how to use Motion Graphics to create headers, presentations, and advertising videos by combining 2D and 3D animations.

Develops complete editorial projects, applying professional techniques and ensuring a high-quality visual finish.

Apply pre-production methodologies and processes to optimise and prepare your graphic proposals for proper production.

Turn your ideas into original illustrations using digital drawing and painting techniques, creating unique visual pieces.

Identify types and classifications of video games, applying video game design and development to your processes within the creative industries.

Explore the gaming sector and its social, economic, technological and artistic impact. Learn how to design innovative digital products for the industry.

Learn art direction and design by exploring video game genres and categories and using key tools in the development of the sector.

Develops a digital project management plan, from market analysis to final evaluation of the technology project.

Design business models and sales strategies for the video game business, covering the entire life cycle of a digital project.

Contextualise your video game project within the legal and socio-cultural framework, understanding intellectual and industrial property for appropriate design.

Learn how to work with web programming languages and implement functional designs for web and mobile platforms.

Master interface design and development by applying UX/UI principles from conception to final prototype.

Apply strategic marketing to video games, using a strategic marketing plan and specific actions to achieve long-term goals.

Defines tactical operational marketing actions, aligned with strategic marketing to achieve short- and medium-term objectives.

Learn integrated marketing communication in digital environments, creating plans tailored to the needs of each digital product.

Master digital communication and social media strategies, with models geared towards results and consistency in the digital environment.

Develop social media marketing strategies that optimise resources and increase the impact of your communication campaigns.

Participate in the development of a video game by applying the workflow currently used by industry studios. Go through all the phases of visual and artistic development with the aim of successfully completing the project. During the development of this project, collaborate with other students on the UCM Video Game Master's programme, gaining valuable experience by working with the same departments that make up a professional video game studio.

Through master classes and supervised practical work, you will develop a high-quality visual and artistic project that will serve as a demo reel to showcase all the skills and knowledge you have acquired during the master's programme. You will have the support of teachers at your disposal at all times to help you produce high-quality work.

Complete your training by participating in a professional environment alongside PlayStation and its partners, gaining direct experience in the video game industry.